Search Engine Marketing

Search Engine Marketing

Streamlining all your search marketing efforts by marketing to all the internet users through the natural search engine result page listings and paid advertising placement. Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search.

How can Gulf IT Innovations Search Engine Marketing services benefit you?

Features

• Campaign wide management tools
• Deep, continuous keyword research
• Intelligent keyword grouping

Benefits

• Value
• Productivity
• Relevance

You'll be able to manage every aspect of your search engine marketing campaigns in a few hours a week. All while drastically lowering your acquisition costs and improving your results.

Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Search engine marketing services from Gulf IT Innovations offer three core benefits for your business:

Value - As one of the best seo company in dubai, Gulf IT Innovations is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns.

Productivity - By providing a series of keyword management, keyword search tools and automation tools Gulf IT Innovations, the seo expert in dubai enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.

Relevance - The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in AdWords.

Campaign Wide Management - Gulf IT Innovation’s search engine marketing software provides a comprehensive SEM solution. You can manage numerous aspects of your pay-per-click campaigns from a single dashboard. This keeps all aspects of your search engine marketing campaigns, from keyword research to creating and deploying Google AdWords text ads with our AdWords tool, in one central hub. Beyond the benefit of staying organized, this also helps you to see how all of the pieces of your search engine marketing campaign relate to one another. While Gulf IT Innovations does automate the more labor-intensive tasks of campaign management, you as a search marketer remain in control - reaping the benefits of saving time and money and focusing on guiding your search engine marketing campaign's course with the help of Gulf IT Innovation’s suggestions.

Our search engine marketing services include:

Ad Group Creation and Ad Text Authoring - Once you've created closely related Keyword Groups with Gulf IT Innovation, the seo expert in dubai's tool-set, you can then turn those Keyword Groups into live Ad Groups, and even assign the Ad Group its own ad text with just a few clicks.

Campaign Publishing - Gulf IT Innovation’s offers full integration with leading search engines' APIs, enabling you to download and post account changes to your live search engine marketing accounts with the click of a button.

Conversion Rate Optimization - With tools to help you increase the relevance of your ads and landing pages to the keywords you're bidding on, you can raise conversion rates while lowering cost per conversion.

Keyword Grouping - The application places these researched keywords into the same platform where you'll find Gulf IT Innovation’s keyword tools have a cost-saving, grouping functionality.

Keyword Research and Suggestion - Gulf IT Innovation’s Keyword Analyzer and Keyword Suggestion Tools cycle all of this information into your account, providing you with real, actionable keyword research and keyword suggestions for search engine marketing. Web Analytics - Gulf IT Innovation tracks search traffic to your site and stores invaluable keyword data, even offering a means of parsing historical log files to find search information from as far back as you can produce Web logs for.

Deep, continuous keyword research

A Never Ending List of Keywords - Gulf IT Innovation initially mines your website's historic logs for keyword data, which is an advantageous first step given that your keywords will be pulled directly from your actual site data. But the keyword research process doesn't stop here. To optimize your search engine marketing efforts, the software then tracks visits to your site every day thereafter, and enters new search queries into your Gulf IT Innovation dashboard based on what visitors are actually typing in search engines to find your site. This ensures that you have an extensive list of keyword information, while adding new keywords to your account's keyword database daily.

A Relevant, Exclusive Keyword List - Because these keywords come from your site-specific log and traffic data, you are the only one with this particular list of keywords. Additionally, you can be sure these keywords are highly specific to your site and your business, because the information is being pulled from your site. This is a huge advantage in search engine marketing, especially when other search engine marketing firms only provide pre-made cookie cutter campaigns.

Intelligent keyword grouping
Once you've amassed this enormous list of keywords, there is the issue of maintaining and manipulating them in such a way that you can really capitalize on your stock of long tail terms and inexpensive clicks. Google and the other search engines attempt to provide relevant ads for their searchers (who are also their consumers). To accomplish this, they use an algorithm which mainly focuses on:

Relevance - The relevance of a keyword to its Ad Group (how closely related the terms within an Ad Group are).

Click-Through Rate - The rate at which people who see your ad actually click on it. While there are other factors involved, these two are central to determining your Quality Score (the score assigned to your ads to determine how trusted and relevant they are). More trusted relevant Google ads are rewarded with:

Better Ad Position - Better ad position in search engine marketing leads to higher click-through rates (CTR), creating a virtuous cycle (higher CTR leads to better ad position leads to higher CTR, and on it goes).

Lower Costs - Google determines what you pay for ad position based on the above factors. Higher Quality Scores mean you pay less money for the same ad position.
When you advertise on Google, a high Quality Score is a huge factor in determining your AdWords success. Gulf IT Innovation, the seo consultant in dubai offers powerful keyword grouping tools which allow you to easily segment keyword lists (even those totaling in the millions) into tightly related, hierarchical keyword groups specifically designed to raise your Quality Score.
Because of seo company 's advanced querying functionality, turning these search engine marketing lists of keywords into a 'tree' of tight groupings can be done in minutes.